Trade Mission

Generically, a trade mission is composed of individuals who are taken as a
group to meet with prospective customers overseas. Missions visit specific
individuals or places with no specific stage setting other than
appointments. Appointments are made with government and/or commercial
customers, or with individuals who may be a stepping stone to customers.

ITA trade missions are scheduled in selected countries to help participants
find local agents, representatives, and distributors, to make direct sales,
or to conduct market assessments. Some missions include technical seminars
to support sales of sophisticated products and technology in specific
markets. ITA missions include planning and publicity, appointments with
qualified contacts and with government officials, market briefings and
background information on contacts, as well as logistical support and
interpreter service. Trade missions also are frequently organized by other
Federal, State, or local agencies.